La Rambla is a 22 km long promenade along the Rio de la Plata in Montevideo and is claimed to be one of the longest in the world. It features several beaches and is very popular among the locals despite being a major traffic artery with high levels of air and noise pollution. Along the Rambla there aren't many historic monuments from the time of its construction in the 1920's. Some notable exceptions are Hotel Carrasco, Yacht Club Uruguayo at Buceo Port, both major Art Deco buildings, and the Zoological Museum in neo-moorish style. The Rambla is easily accessible from the city centre and is designed for pedestrians. It is nice to walk along, but I found the busy traffic unpleasant and compromising the potential quality of this leisure oriented site. The Rambla is a recognised historic monument of a uniform design, but across the major road most of the buildings are new, which would probably hamper authenticity. Moreover, I cannot see any OUV here. In its official description the Rambla is compared to similar waterside promenades in France, Belgium, Spain, Cuba and Brazil, which explains its cultural context, however, I can hardly see what would make Montevideo stand out among the other sites mentioned in the comparative analysis.