As the other posters all added a photo of the larger rune stone with their story, I'll try to show more of what the site in general looks like. In 2013, the central area of the town of Jelling is a kind of park. The flashy white church is the focal point, with well-tended gardens and a cemetery. Both rune stones stand next to the church in the yard. Since 2011 they are covered with a glass cage each. On either side of the church is a burial mound, overgrown by grass.
The photos below dating from 2005 and 2006 show the main rune stone. I might be mistaken, but I believe that the engravings are much less visible now. For example in the reconstructed rune stone at the exhibition center across the street, the face of Christ stands out. On-site, that feature is hardly visible. I even went back for a second time to check after I had seen the reconstruction. The stones did not leave much of an impression on me, I even prefer the ones scattered around in the fields of Hovgarden.
In all, I spent about 45 minutes here. I went to the top of one of the burial mounds, visited the nice exhibition center and had a look at the interior of the church. The originality of the church is somewhat of an enigma, although it is applauded in the AB evaluation for its mural paintings from around 1100.
The town of Jelling lies quite deep into the Danish countryside. I parked at a supermarket that opens 7 days a week, something that would be seldom seen in rural Germany or Holland. It provided me with items for lunch, and across the street, there's an ATM to get some Danish kroner (no Euro here). At the site, there were some 30 other visitors, mostly families with children.