Žatec is where a lot of beer comes from! I mean, the hops for the beer. They export it to like China, Ireland (Guinness apparently), all over the world. If you drive around the area you will see massive fields of hops but what is special about the town itself? Actually very little. It is a quiet town. Coming here to explore beer culture is not the right spot. There is a big museum and a hop tower. The tower is just to see the town from above and I don't really recommend wasting your money on it. The hop temple is actually sort of like a children attraction with a scary ride attraction but they do teach you about Žatec's hop-growing and hop-processing a little, with the building it was the former hop storage. When asked about breweries they give you some restaurants outside of town, heading almost back to Marienbad even, where they have good food and you get the local beer. Unfortunately this was going the wrong way for the trip and it was not drinking time. Of course you can pick up the Žatec beer anywhere but the shops here have a good selection too.